(#115) 3 WAYS TO CONSISTENTLY DRIVE TRAFFIC TO YOUR COMMUNITY

Before you spend a ton of money or waste a lot of energy, make sure you’ve got these basics covered:

#1: OUTREACH MARKETING: The power of Word of Mouth

Regularly visit local businesses and preferred employers to stay top-of-the-mind with updated specials and promotions. Here are a few ways to keep it in your weekly rotation:

Visit one local business to drop off outreach materials on your way to work.
Leave work a little early and visit a nearby business to drop off your marketing materials.
Leave marketing materials when you drive thru for lunch.
Deliver a larger goodie basket with marketing materials to one of your preferred employers.

CUSTOMIZE USING OUR

CANVA-COMPATIBLE DESIGN TEMPLATES

Simply click on the design and start customizing using your free Canva account.

Browse more Do It Yourself Sprout designs in your membership along with helpful tutorial videos by clicking the button below.

CA1029 Outreach with Amenities Flyer.png

DO IT YOURSELF DESIGNS

ADDITIONAL DESIGNS

61686-Secret+Garden+FC+Yes+to+the+Address+Outreach.jpg

61694-Fresh+Spring+FC+Say+Yes+Address+Outreach.jpg

#2: Social Media & Online Marketing: Word of Mouse

Check all of your online listings to make sure all of your information is correct and seasonally appealing.
Regularly post on social media and focus on your awesome location, amenities, events and staff! Grab graphics below or search all of your options here.
Get the same questions repeatedly? Start an FAQ section on Instagram and save it to your highlights. Grab some of the covers below.
Cross-promote with other businesses by mentioning them in your posts, stories, and reels. Make sure to tag them so they hear your shout-out! Learn how to do it here.

Grab your SOCIAL MEDIA GRAPHICS

IG6761-Fresh+Spring+FC+Say+Yes+Address+Digital+Graphic.jpg

IG3425-Find+Chill+Red+Digital+Graphic.jpg

IG3786-Location+Suburban+Digital+Graphic.jpg

IG4055-Find+Me+Dog+Couch+Digital+Graphic.jpg

IG5312-Adventure+White+Digital+Graphic.jpg

Grab your instagram stories highlight covers

IGS424-IGStory+Highlights+Lush+Location.jpg

IGS327-IGStory+Desert+FC+Highlight+Location.jpg

IGS408-IGStory+Highlights+Bright+Location.jpg

IGS431-IGStory+Highlights+Norwegian+Location.jpg

#3 SIGNAGe: Hello, drive-by traffic!

Signage- make sure your signs are clear from the road and have arrows to help busy drivers.

Human directionals can be a huge help- eye-catching and informative!
Consider “future resident” parking bandits so that prospects know where it’s safe to park.

So your prospects have located your community, but can they find your leasing office? Don’t let your prospects get frustrated by driving in circles around your community trying to find the leasing office. It seems like a no-brainer, but trust us, we’ve been there! Consider leasing office signage like below.