(#115) 3 WAYS TO CONSISTENTLY DRIVE TRAFFIC TO YOUR COMMUNITY

Before you spend a ton of money or waste a lot of energy, make sure you’ve got these basics covered:  

#1: OUTREACH MARKETING: The power of Word of Mouth

Regularly visit local businesses and preferred employers to stay top-of-the-mind with updated specials and promotions. Here are a few ways to keep it in your weekly rotation:

• Visit one local business to drop off outreach materials on your way to work. 

• Leave work a little early and visit a nearby business to drop off your marketing materials. 

• Leave marketing materials when you drive thru for lunch. 

• Deliver a larger goodie basket with marketing materials to one of your preferred employers.

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CUSTOMIZE USING OUR

CANVA-COMPATIBLE DESIGN TEMPLATES

Simply click on the design and start customizing using your free Canva account.

Browse more Do It Yourself Sprout designs in your membership along with helpful tutorial videos by clicking the button below.

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ADDITIONAL DESIGNS

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#2: Social Media & Online Marketing: Word of Mouse

• Check all of your online listings to make sure all of your information is correct and seasonally appealing.

• Regularly post on social media and focus on your awesome location, amenities, events and staff! Grab graphics below or search all of your options here.

• Get the same questions repeatedly? Start an FAQ section on Instagram and save it to your highlights. Grab some of the covers below.

• Cross-promote with other businesses by mentioning them in your posts, stories, and reels. Make sure to tag them so they hear your shout-out! Learn how to do it here.

Grab your SOCIAL MEDIA GRAPHICS

Grab your instagram stories highlight covers

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#3 SIGNAGe: Hello, drive-by traffic!

• Signage- make sure your signs are clear from the road and have arrows to help busy drivers. 

• Human directionals can be a huge help- eye-catching and informative!

• Consider “future resident” parking bandits so that prospects know where it’s safe to park.

So your prospects have located your community, but can they find your leasing office? Don’t let your prospects get frustrated by driving in circles around your community trying to find the leasing office. It seems like a no-brainer, but trust us, we’ve been there! Consider leasing office signage like below.

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A-Frame Sign: Green Luxe Directional [SH1074]

from $35.00

This item is not customizable and will print as shown. On one side there will be a right facing arrow while the other side has a left facing arrow. This way the sign points in the same direction from both sides.

Apartment Signage to let prospects and residents know where your leasing office is. These heavy-duty A-frame signs help communicate directions to your apartment community and market your apartments to drive-by and walk-by traffic.

A-Frame Orders Include:

• Signicade Deluxe White Frame

• 2 Poster Inserts (One for Each Side): 24" W x 36" H - 4mm Coroplast

Already got an A-frame from Sprout? You can just order inserts to easily change out the message in your sign. If you order just the inserts and you want this design on both sides, please select 2 inserts so you have a poster for each side.

Click Here To Be Invoiced For Prepayment

Options:

Select Options 2 Poster Inserts (One For Each Side) + A-Frame Sign 2 Poster Inserts (One For Each Side) 1 Poster Insert (Only For One Side)

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Bandit Sign: Leasing Office This Way [62472]

Sale Price: $40.00 Original Price: $45.00

This bandit comes with a left arrow on the front and a right arrow on the back. This way when approaching from either side of the bandit, the arrow points the same direction.

Our bandits are high-quality and extremely durable. Under most circumstances will last a minimum of 3 months, often lasting a year or longer.

Details:

• Size: 24" x 18"

• Printed on both sides

• 10mm Coroplast

• Includes metal "H" stakes

Click Here To Be Invoiced For Prepayment

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24" Floor Vinyl Decal: Bright Self-Guided Tour Directional [SH1060]

$30.00

This item is not customizable and will print as shown. Removable Floor Graphics are ideal for interior application on most dry, clean and untextured floors

Details:

• 24" Circle

• 4mil Flexible Vinyl Floor Graphic

Click Here To Be Invoiced For Prepayment

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