CVZ PRESENTS: DRIVING QUALIFIED TRAFFIC WITH TECHNOLOGY
PART 3: IG HIGHLIGHTS
Read Part 2: IG Stories and Bonus Apps.
If you haven’t taken advantage of IG highlights, now is the time. Think mini commercials shot with your own phone or camera that are raw and real.
Here’s how to work those IG highlights:
You will create categories for your property (think folder system) to market your property.
Maybe a highlight for:
Each unit type
Resident praise + compliments
Add covers to make them look more profesh and branded.
Sprout’s got you covered - check them out below.
If you already have IG highlights, audit them and see if they need a redo or some updating.
Add an additional highlight folder to the mix that talks about your community, upcoming move-in day, and showcase which beds you have left.
This IG highlight needs to be the first highlight in your reel.
Check out some of what Sprout has to offer - pre-made IG highlight covers for you! Check out some of the different styles below and Search: HIGHLIGHT to view more.
In a perfect world, a prospect sees you engaging on their page, they get curious and come check out your page. You want a highlighted folder with something relevant so that they don’t have to look around to see if this is a community they’re interested in.