POST THIS ON SOCIAL MEDIA
Review Caption:
Enjoying your life at [community name]? We would love to hear about your experiences! Your feedback not only helps us grow and improve but also informs others what they can expect when they choose to live here. Leave us a review on [platform] or just drop a comment below. We’re listening! #YourVoiceMatters #CommunityFeedback
Pro Tip:
1-2-3 Tip: Navigating New FTC Review Guidelines
1️⃣ No Insider Reviews Without Disclosure: Employees or insiders must disclose their connection when leaving a review (e.g., a leasing agent who lives on-site).
2️⃣ Incentives Must Be Transparent: Incentivizing reviews—like gift cards or rent discounts—requires disclosure in the review.
3️⃣ No Suppressing Negative Reviews: Manipulating or hiding negative reviews is prohibited to ensure an accurate resident experience.
These changes ensure honest, trustworthy feedback and shift the power of social proof back to consumers. Update your review strategies accordingly and keep the focus on authentic resident experiences!