TIPS & TOOLS FOR YOUR SOCIAL Plan

+ How Do I Use The Social Plan?

The simply social plan is your social media plan for the month with your day-to-day captions and graphics that get you through the month. It covers all your bases for social media posts from Outreach Marketing, Retention (welcome, renewal and engagement), referrals, events, creative holidays, and so much more.

• Go to the day that you want to schedule
• Click the graphic you prefer to download for your post.
• Click the *Copy Caption *button to copy the caption and paste it into Facebook or whatever scheduling platform you are using to make it your own.
• Customize by filling in the blanks of the caption
• Upload your downloaded graphic and post!

+ How Do I Use The Calendar?

There are two ways you can use the calendar to schedule your posts!

**Option 1: ** Follow our day-by-day posting recommendation that is shown in the calendar overview and in the list calendar.

**Option 2: ** Make your own schedule and use Sprout's captions & graphics

• Download our PDF calendar
• Write out your preferred schedule
• The browse the list of posts under the overview calendar and start scheduling your content based on your outlined schedule.

+ What's The Difference Between Instagram Stories and Instagram Reels?

Although both are the same size, the difference between the two is: Where they live on Instagram, how long they are available to view, and who can see them.

**Instagram Stories: **

Where do they live? They live on your Instagram page, and can be seen when someone clicks on your profile image.

*How long are they available to view? *They have a 24-hour shelf life unless you save them to your highlights.

Who can see them? Mainly your followers will be the only ones to see them. Although someone can navigate to your page, and view them if they seek you out.

Instagram Reels:

Where do they live? They live in your profile under their own tab (the TV icon next to the right of the grid of your posts), but they can also be shared to your Instagram Stories. In addition, Instagram has an icon for Reels at the bottom of the app (the movie/play icon) where you can browse Reels.

How long are they available to view? Forever.

*Who can see them? *Reels can be viewed by anyone. This is your opportunity to reach an audience outside of your following. Think of it as digital grassroots marketing. Depending on the topic of your reel, the caption and hashtags you use and the engagement it gets, your Reel can get served to anyone that Instagram thinks will enjoy it.