Social Media Planner & Post Ideas


Social Media Planner

Use this Social Media Calendar with posting categories and monthly important dates to make your social strategy easier.

Protip: Always Apply the Power of Three:

Use the Power of Three framework—Attention, Trust, and Influence—to craft impactful social media content that engages residents, strengthens community bonds, and enhances your property’s reputation.

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3 Social Media Posts Done For You

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Marketing: Unit Features

Caption:

Your space, your style. Our [floor plan name] layout is perfect for lazy mornings, meal preps, or WFH flow.

[Insert 2–3 standout features: quartz countertops, stainless steel appliances, and a spacious island perfect for entertaining.—whatever sets it apart.]

Come see it for yourself—call us at [123.456.7890] or swing by for a tour.

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Retention: Welcome New Residents

Caption:

New keys, new routines, new favorite coffee spots—welcome to all our newest residents this month!

We’re so glad you’re here. Let us know your go-to playlist, pizza order, or dog’s name—we’re listening.

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Just for Fun: Back to School Month

Caption:
Summer’s winding down, and we’re sending good luck vibes to all the students out there—whether you're starting a brand-new journey or wrapping up a final chapter. Let us know, what day is school officially back in session for you?

 

All-Access Members: Get graphic options & caption templates for every day of the month HERE