Lease Up: Tease Out Progress

Campaign Overview

Objective: To engage potential residents by highlighting the development progress of the apartment complex and humanizing the project through team introductions.

Target Audience

  • Future Residents: Individuals interested in renting in the area.

  • Local Community: Those living nearby who might know someone looking to move.

Key Messages

  • Progress: Show how the project is advancing, emphasizing milestones and what they mean for future residents.

  • Team: Highlight the expertise, commitment, and passion of the team behind the project, building trust and a sense of community.

4 Marketing Tactics TO PUT TO USE:

1. Social Media Campaign

  • Progress Updates: Share regular photos and videos of the construction progress, using time-lapse videos or before-and-after shots to visually demonstrate progress.

  • Meet the Team Posts: Introduce team members with short bios, fun facts, and their role in the project. Include photos or short video introductions to make it personal.

2. Email Newsletters

  • Monthly Progress Reports: Send out a monthly newsletter featuring construction updates, upcoming milestones, and a section highlighting different team members each month.

  • Exclusive Content: Offer behind-the-scenes looks or early reveal content to email subscribers to make them feel part of an exclusive group.

3. Blog Posts on Website

  • Detailed Updates: Write blog posts that dive deeper into the construction progress, explaining what’s been completed and what’s next. Use engaging visuals and quotes from the team.

  • Team Interviews: Publish interviews with team members discussing their work on the project, personal insights into the development, and why they’re excited about it.

4. Engagement Initiatives

  • Q&A Sessions: Host live Q&A sessions on social media where followers can ask questions about the project and get to know the team better.

  • Interactive Content: Create polls, quizzes, or contests related to the construction progress or team trivia to keep the audience engaged and entertained.

Promotional Plan

  • Launch Announcement: Kick off the campaign with a launch announcement across all channels, outlining what followers can expect in the coming weeks.

  • Cross-Promotion: Leverage partnerships with local businesses and community groups to share your content and reach a wider audience.

  • Paid Advertising: Use targeted social media ads to promote key pieces of content, especially to those in your target demographic who haven't yet engaged with your brand.

Measurement and Adaptation

  • Engagement Metrics: Track likes, shares, comments, and views on social media posts and videos to gauge interest.

  • Email Metrics: Monitor open rates, click-through rates, and subscription growth from newsletters.

  • Feedback Loop: Solicit feedback directly from your audience about what they enjoy or want to see more of, using surveys or direct questions in posts.

Lease UpBarbara Savonalease up, count down campaign, meet the team