Follow-Up Marketing: Bloom in a New Home

Your Tours Aren’t Converting

Your prospect hasn’t signed on the dotted line yet… what’s up with that? Sometimes all it takes is a thoughtful, well-timed follow-up to turn a “maybe” into a move-in. That’s where a simple, seasonal touch like Bloom in a New Home comes in—helping you stay top of mind in a way that feels personal, not pushy.

Here are three easy ways to make it happen:

1. Post-Tour Goodie Bag

2. Snail Mail

3. Follow-Up Email or Text

A little follow-up can go a long way. With the right touch, you’re not just following up—you’re helping prospects picture themselves blooming right where they belong.

Featured Designs

Click to edit in Canva or download.

Blooming Post-Tour Goodie Bag

Send prospects off with a small but memorable touch. Attach a wildflower seed packet to a “Bloom in Your New Home” flyer and hand it to them at the end of their tour—it’s a simple way to leave a lasting impression.

Download and print these 4/page follow-up flyers.
Attach to a wildflower seed packet, a single rose, or put in a bag with a handful of chocolates or other treats.
Staple your business card to the top.
Hand to prospects on their way out at the end of their tour.

Shopping List

Snail Mail

Stand out in the mailbox with a handwritten note on the back of your “Bloom in a New Home” flyer.

Click to Download this full-page follow-up design. Add a personalized little note on the back of the design.
Use Pink envelopes for a pop of color when your follow-up shows up in your prospect’s mailbox!
Send out to all of your prospects from the last 30-60 days. Voila!

Download

Email or Text Follow-up

Keep it warm and personal with a quick note after the tour. Pair your message with a resident testimonial to build trust and help prospects picture themselves living in your community. Use one of the email banners or text the graphic with our sample script.

Banners