Fall Harvest Outreach Marketing
Harvest Great Savings: A Fall Outreach Campaign
Fall is the perfect time to reconnect with local businesses, build new relationships, and remind potential residents that a fresh start can come with seasonal savings!
With the Harvest Savings flyer, your team can take a simple, eye-catching offer directly into your neighborhood and turn fall connections into future tours.
Customize your design below and pair it with a fall treat package:
Select a Design
Click to Customize in Canva
6 Steps to Make this Harvest Campaign a Success
1. Make Your Offer the Center of Attention
Before heading out, customize your Harvest Great Savings flyer with your community’s current leasing special, available floor plan details, standout amenities, and contact information.
Think beyond the discount! Highlight what makes your community a great place to call home, whether that’s modern amenities, convenient access to local employers, or a location close to favorite neighborhood spots.
Pro tip: Make sure your special includes accurate terms, eligibility requirements, and any applicable expiration dates or disclaimers before distributing the flyer.
2. Find Your Local Outreach Opportunities
The best outreach starts with businesses and organizations that already connect with people who may be looking for a new home. Focus on places where you can build a genuine relationship—not just drop off a flyer.
Here are a few places to start:
Local employers: Connect with HR teams, office managers, and employee engagement coordinators about sharing your current leasing special with their staff.
Coffee shops and cafés: Ask whether you can leave some flyers on a community board or another approved display area.
Gyms and fitness studios: Introduce your community to people who live, work, or spend time nearby.
Retail shops and service businesses: Build relationships with neighborhood businesses that welcome local partnerships.
Schools and educational institutions: Where appropriate, explore opportunities to connect with staff, faculty, and other eligible prospective residents.
Remember to ask permission before leaving marketing materials, and prioritize building relationships that can continue beyond a single visit.
3. Turn a Flyer Drop-Off Into a Real Connection
A flyer is a great conversation starter, but the relationship is what makes outreach worthwhile. When visiting a business, introduce yourself, share a little about your community, and ask whether there are opportunities to work together.
Try this simple script:
“Hi! I’m [Name] from [Community Name], just around the corner. We’re sharing a fall leasing special and wanted to introduce ourselves to some of our local neighbors. Would it be okay if we left a few flyers for anyone who might be looking for a new home? We’d also love to learn more about your business and explore ways we can support each other!”
Keep it friendly, brief, and focused on mutual benefit. You’re not just promoting apartments—you’re becoming a familiar face in the neighborhood.
4. Add a Little Fall Flair
Make your outreach feel seasonal and memorable without making it complicated. A few thoughtful touches can help your visit stand out:
Pair your flyers with individually packaged fall treats, such as apple cider packets, caramel candies, or pumpkin spice snacks.
Bring a small basket or seasonal display to make your materials easy to spot.
Include a business card so contacts know exactly how to reach your team.
Offer to feature a local business on your community’s social media in exchange for exploring a mutually beneficial partnership.
Keep treats optional and consider any business policies, food-allergy concerns, and budget limitations before adding extras.
5. Make Following Up Part of the Plan
Outreach works best when it’s consistent. Before leaving each business, note who you spoke with, what you discussed, and whether there’s a natural next step.
Within a few days, send a quick thank-you email or stop by again if appropriate. You could also invite the business to share a community event, provide a local perk for residents, or explore a referral partnership.
Track the businesses you visit, flyers distributed, conversations started, referrals received, and tours scheduled. Over time, you’ll learn which relationships bring the most value and where to focus future outreach.
6. Keep the Momentum Going
One outreach visit can open the door to an ongoing local connection. Consider making a short list of businesses to visit each month, refreshing your materials with seasonal specials, and checking in with established contacts regularly.
You can also pair your flyer campaign with social media posts highlighting your current offer, neighborhood amenities, and the convenience of living close to local favorites. Grab them below!
The goal isn’t to reach every business in town. It’s to build meaningful relationships with the people and organizations that make your neighborhood special.
Ready to grow your local connections? Customize your Harvest Great Savings flyer, choose a few nearby businesses, and take the first step toward building relationships that help your community grow. A little outreach today can plant the seeds for tomorrow’s tours!
Digital Graphics
Click to Download or Customize
