Follow-Up: Text Scripts
This stat blew my mind when it comes to prospect follow-up: according to Digital,
“Prospects are eight times more likely to respond to a text message than an email!”
That’s a huge difference—and a big reminder that sometimes, the fastest way to build a connection is right in the palm of their hand.
So, it’s time to text your prospects. But what do you say that feels helpful, not pushy? The key is keeping it short, friendly, and personal—something that feels like a natural extension of their tour or interest, not just another sales pitch.
Here are a few of my favorite go-to messages you can use (and tweak to fit your style). Try them out and let me know which ones get the best responses!
10 Post-Tour Follow-Up Texts with Built-In Photo Prompts
1. Tour Highlight Callback
“Hi [Name], I keep thinking about the natural light in that [floorplan name] you toured. I just snapped a photo so you can see it again — it’s the kind of space that feels good to come home to.”📸 Attach a photo of the exact window/view from their tour.
2. Subtle Invitation
“We have [event name] coming up on Thursday. Here’s a photo from the last one so you can get a feel for the atmosphere. Would you like me to save you a spot?”📸 Attach a candid image from a past resident event.
3. Gentle Availability Nudge
“A few apartments have been leased since your visit, but the [floorplan name] you toured is still available. I took a quick photo outside the door so you can picture it waiting for you.”📸 Attach a shot of their unit door or hallway approach.
4. Personal Detail Tie-In
“Hi [Name], I remembered you mentioned working from home — that office nook in [floorplan name] would be perfect. I grabbed a picture so you can imagine it set up for you.”📸 Attach a photo of the nook or workspace feature.
5. Community Lifestyle Hook
“One of the things residents love most here is [amenity, e.g., the pool cabanas for weekend lounging]. I thought you might like to see it in action.”📸 Attach a relaxed, lifestyle shot of the amenity.
6. Post-Tour Check-In
“It was great meeting you on [day]! The team and I wanted to say hello again — here’s a quick photo from the office today. Let me know if any questions have come up.”📸 Attach a warm, smiling photo of the leasing team.
7. Subtle Social Proof
“The [floorplan name] has been popular this month. I just placed a ‘reserved’ tag on another unit, which made me think of you. Still interested in yours?”📸 Attach a tasteful shot of a reserved sign or leasing paperwork.
8. Curiosity Builder
“A new [floorplan type] just became available with a great view. Here’s a quick peek — want me to send the rest before it’s posted online?”📸 Attach a cropped or partial teaser shot of the view or balcony.
9. Friendly Touchpoint
“Hi [Name], I wanted to check in and see how your apartment search is going. Thought you’d enjoy this view from the courtyard today.”📸 Attach a sunny, inviting courtyard or entrance photo.
10. Visual Prompt
“I remembered you loved the kitchen in [floorplan name]. I came across this photo and had to share it again — it’s such a standout feature.”📸 Attach a shot of the kitchen or feature they complimented.