Outreach

OUTREACH 101: YOUR TOOLKIT IS HERE!

OUTREACH 101: YOUR TOOLKIT IS HERE! 

When it comes to outreach, Sprout has your back! Below are some of the outreach tools and channels you have at your disposal as a Sprout Seedling Member. 

Use your design dollars or order a la carte! 

 
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Ads (Flyer)

Marketing doesn’t have to be complicated to be effective. Get your message across with an ad in a magazine or newspaper. Consider advertising in publications geared toward foodies, fitness or furry friends to attract your ideal residents. 

Select Format: Customizable Flyer and Design Purpose: Marketing here.   

 

 

PEP (Flyers):

Don’t make your prospects come to you–go to them! Bust out your preferred employer list and hit the ground running with flyers geared toward specific industries. Remind them that your community is the best place to kick back and relax after a long day at work. Combine your marketing materials with goodies–no one can resist free treats!

Like something below? Select Overall Theme: Preferred-Employer here to order them.

 

Social Media (Digital Graphics):

Social media has edged out phone calls, emails, and many other forms of communication. Make sure you’re getting your message out there in a spot your prospects will actually see it. Post digital graphics promoting your community on Facebook, Instagram, Pinterest and more. 

Get your digital graphics here! Select Format: Digital Graphic and/or Format: Instagram Story and any additional filters you'd like.

 

Email (Digital Graphics):

Most of us spend a huge portion of our day in front of a computer, tablet, or smartphone. Take advantage of this screen addiction with emails designed to pull you in. Encourage residents to sign up for your newsletters (that they can forward to friends looking for homes) and be sure to use email as a follow-up tool after a prospect tours. Customize the message reminding your prospect what they loved on their visit.  

Our Digital Graphics and Stock Photos work perfectly for email. Search them here. 

 
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Listings (Flyer)

Online apartment postings are competitive so keeping your online apartment postings fresh and fun is a must. Your posting can be as simple as a list of your stand-out amenities or just your very best special. Post away!

Browse ALL designs. 

 
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Locators (Flyer)

Locators can be your best friends when it comes to outreach. They’re out there pounding the pavement already! Be sure they know what’s in it for them when they refer potential residents to your community. Consider hosting a locator luncheon and tour to show off all the perks of living at your community. 

Search "Locator" here. 

 
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Referral (Labels)

Referrals are magical… you give your residents a tempting incentive and they do the outreach marketing FOR you! Step #1: keep your residents happy so they want to tell their friends about you. Step #2: make sure they know what awesome bonus awaits them. That’s it! Labels are a great way to convey the message. Stick them on other papers, resident packages, water bottles, anything. 

Select Design Purpose: Referrals here or Format: Customizable Labels.  

 
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Participating in Events (Printable)

Events can help really bring your community to life. And a big bonus: when your residents invite their friends or tell them about your cool event, they’re marketing for you again. Get people talking: use simple printables to infuse your next party with some extra pizazz.

Select Design Purpose: Events here and then narrow your search further by adding filters. OR search a keyword like "Waffle" under the search bar.  

 

Texting (Digital Graphics):

Does anyone really talk on their phones anymore? For many, especially the younger generations, the answer is NO. Instead of calling, hit prospects up with a text reminding them why you’d be perfect for their new home. Have a text system for resident reminders? Excellent–push your renewals with bright graphics they can't ignore. 

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Drive-by (Bandits):

Steer drive-by traffic directly into your community with simple, eye-catching signage on surrounding streets. Have a confusing office location? Don’t make prospects search for it–post directionals to make finding you easy. And don’t forget: referrals are a form of outreach that your residents do FOR you. Make sure they know what your bonuses are! 

Browse our bandit signs. 

Use your design dollars or order a la carte! Have questions?

Email hello@watchyourbusinesssprout.com and we'll let you know if you have any design dollars available. 

Leasingology: 12 Leasing Hacks

Leasingology: 12 Leasing Hacks

Life hacks are what help us get through life, right? So why should leasing be any different?

Join Multifamily Rockstar, Rommel Anacan, as he walks us through Leasingology: 12 Leasing Hacks to make your job easier and more successful.

This series is designed to help you help your customers fall in love with your community. 10 best of the best, sales and leasing tips from an Apartment Allstar! How to add more call-to-action in your sales cycle, up your phone game, turn walk-ins into appointments, small talk that matters, develop follow-up habits and more.

PART ONE:

PART TWO:

After you've viewed this training, we'd love to know your favorite part! Drop us a line HERE.

Follow-Up Fun

FOLLOW OUR STEP-BY-STEP GUIDE TO FOLLOW-UP SUcCESS! 

You must follow up with prospects an average of five times to make the sale. Let's get started!

STEP ONE: PREP DURING YOUR TOUR

Identify which hot buttons are your prospects’ NEEDS, WANTS, or DON’T CARES with our handy Hot Buttons Cheat Sheet. We’ve even included room for you to take notes for more accurate follow-up conversations.


STEP TWO: WATCH OUR FREAKIN' FANTASTIC WEBINAR AND PICK SOME EQUALLY AWESOME DESIGNS.


STEP THREE: CREATE A TIMELINE

While there aren’t any hard and fast rules to live by, we are sharing a sample timeline that keeps you on track with the #1 factor affecting follow-up success: consistency.

This is not a one-size-fits-all (perfectly) resource. It’s meant to be a guide. Modify and make it your own!


STEP FOUR: BE UNIQUE

Download our Follow-Up Tips to the right then add one or more of these 5 unique follow-up ideas into your routine!

 

OUTREACH 101: FOLLOW-UP

Follow-up and fun. Can the two go together? We'll show you the way! Whether it's following up interest after an outreach marketing trip or following up after a tour, we've got you covered. 

First things first, this spreadsheet makes detailed notes easy peasy. 

Pro tip: Fill out this spreadsheet with any interest shown, as soon as you leave a business when you're outreach marketing. There is nothing worse than not remembering someone's name and follow-up is so much more successful (and fun) when you can personalize the message based on something that was said or observed. 

 

Now the fun truly begins! Below are 5 follow-up campaigns that we guarantee will close the deal! 

Last impressions are just as important as first impressions. Here are some fun ways to make a lasting impression when following up with your residents. 

make it yours

Let them know they are invited to the party! Purchase party supplies: think balloons, festive ornaments, ribbons and confetti! 

This design lets you add a personalized note! Make sure you emphasis something that was important to them: an amenity, the location, particular floor plan, etc. 

Follow-up Mad Lib: 

We loved meeting you at APARTMENT NAME HERE. RSVP for these hot features: [Amenity List Here].  

If you have questions about joining the party, please call me at 123-456-7890 or email@email.com!

 

YOU FORGOT THE KEYS

Purchase some blank keys and send them along with this refreshing follow-up design. 

Follow-up Mad Lib: 

We loved showing you our community! Let’s set up a convenient time for you and PARTNER NAME to return to reserve Apt NUMBER HERE and trade in this key for the real deal!

I am available this Saturday at 10am or 12pm. Please let me know which time works for you both. You may reach me at 123-456-7890. Thank you!

 

glad you visited

Send this follow-up design in a little gift bag. Add bows, candy or anything sweet! 

Follow-up Mad Lib: 

Thank you for touring APARTMENT NAME HERE! Please find some photos of your future home to share with PARTNER NAME HERE and this pretty pen to sign on the dotted line.

We can easily reserve your home over the phone, online or if you wanted to pop back into the office! I look forward to hearing back from you soon at 123-456-7890.

 

ROOM TO BE YOU

This is the purrrrrfect follow-up design for pet-friendly communities. Purchase: inexpensive toys and pet treats. 

Follow-up Mad Lib: 

We hope you enjoyed your visit and you'll call us "home!" Stop by for a second tour with your furry best friend! You’ll see why pets love APARTMENT NAME HERE.

From the pet lovers at APARTMENT NAME HERE

 

YOU SPARKLE

Purchase: anything gold and celebratory! We love the idea of small bottles of champagne (or sparkling cider) with adorable gold boxes of chocolates or macarons. 

Follow-up Mad Lib: 

Almost time to celebrate! It was so nice spending time with you. The next step is to complete your leasing application. If you have any questions, we’re happy to help. Let’s chat!

 

Find Your Niche

OUTREACH 101: FIND YOUR NICHE

Are you targeting up and comers, roomies, squads, executives, legends, or creatives? If you're not sure, take a peek at our handy (and hilarious) chart to help you identify your niche market. We guarantee you'll gain a new perspective on at least one niche!

Download our chart above and then ask yourself: "If your apartment was a person what would they be like?"

That simple question is where we started. It’s easy to get caught up in the game of amenities and features where you feel that your “resort-style pool” is your claim to fame. However, the key to building your brand is to transcend the endless lists of pros and cons. It’s not enough to just know your customer but you have to become them. 

By creating your target residents in your mind, it becomes easier to put all the pieces together. We're not just talking about naming a community or creating the brand’s look and feel. We're talking about everything! Is "The Legend" going to enjoy cooking on anything but a gas range? Is not having a dog run going to be a deal breaker for "The Up & Comer"? Are people who struggle with technology going to frustrate "The Creative"? 

Branding and selling that brand is all about perception of value. It’s not one single item that propels that brand into fame, it’s about how it all works and builds a collective personality that makes you unique. And let’s face it, the more unique something is, the more valuable it is! So reach out to your Legends, Creatives and more. Put yourself in their shoes for the day and you'll know exactly how to pull at their individual heartstrings. 

Telephone Techniques

TELEPHONE TECHNIQUES 

Every time the phone rings, you are presented with an opportunity. You're taking the first step towards making a sale. Marci is showing us how to handle a phone call from a potential prospect. Notice her tone of voice, how she gently leads the conversation and her value-add statements she makes throughout the conversation.(Plus check out the stuffed animal appearance!

Grassroots Marketing

GRASSROOTS MARKETING: PART 1

Grassroots Marketing is what Sprout was built on-and to this day, it's our most requested training for communities of all kinds. Grassroots Marketing teaches you how to mine your creativity to create awesome marketing and retention initiatives without leaving you exhausted and broke.

GRASSROOTS MARKETING: PART 2

Grassroots Marketing is what Sprout was built on-and to this day, it's our most requested training for communities of all kinds. Grassroots Marketing teaches you how to mine your creativity to create awesome marketing and retention initiatives without leaving you exhausted and broke.