CVZ PRESENTS: DRIVING QUALIFIED TRAFFIC WITH TECHNOLOGY
PART 2: Guide to IG STORIES AND BONUS APPS
Read Part 1: The Power of Hashtags
IG Stories are FREE and organic reach is generous – take advantage of this! IG stories are the same as highlights except they only stay up for 24 hours. So if you love one and want to pop it into an IG highlight you can totes do that.
Here’s how to get on the IG story train:
For the entire month of August, try to have an active story up.
As mentioned, IG Stories stay up for 24 hours so let’s say you posted one at 9 am on Monday, shoot to post the next one at or around 9 am on Tuesday so that there is always at least one story running at all times.
Be sure to use varying geotags and a hashtag on your stories so you can pick up free local views.
Pre-film a minimum of 15 stories and save them on your phone
You can always film the day of, but we all know how busy turn and move in gets…will you have a story each day? Probably not, so plan ahead!
The geotags and hashtag used on your stories will pick up free views. Yes, that’s right people that aren’t following you may see your story if you’ve geotagged the university and surrounding areas and hot spots. Same strategy goes for your popular hashtags.
Check out a few of Sprout’s IG story templates below to get you going!
Search: STORY to see more!
Tools to up your IG Game:
-Your Sprout Membership for thousands of ready-to-use digital graphics and stock photos
- Word Swag app to create beautiful custom text layouts
-Unfold app to create beautiful story templates with both pics and videos
- Lightroom app to take a photo from yawn to Insta-ready
Read Part 3: IG Highlights