JULY19 DD Using IG Stories Mock.jpg

Daily Dose: Sell Your Community Through IG Stories

Time Investment: ⏰-⏰⏰

Money Investment: FREE!

Haven’t you heard? Conversations are the new currency. We want to create intimate connections with our followers and keep them loyal to us.

What makes you different? Why would someone choose your community over everyone else?

Find your why, and infuse it into everything you post.

How to Create an Engaging Story:

  1. Make a Storyboard first to determine the goal of the story. (A storyboard is basically a series of drawings or images that plan out how a video will unfold. It’s an outline that you can follow to tell your story.)

    • Is the purpose of the story to show them a new amenity or promote an event? Every story needs to count and contribute real value, otherwise they’ll just skip it all!

  2. Determine who your target audience is. Are they Millennials, college students, or professionals? Make content that THEY will want to share on their own stories. It gets you more eyes and more traffic!

    • Remember: Switch the share option ON!

Here’s how to do that:

Encourage people to watch the whole story.

  • Make sure you are always using the same filter (looking at you, “Paris” filter), using your logo where you can, and keeping it memorable.

  • Use Engagement stickers to keep them involved!! Polls and questions are a great way to get feedback from current and future residents.

  • Remember: Add simple text to explain or narrate your story. Your audience may be watching on mute and we don’t want those viewers to miss out!

    • FACT: 70% of users are watching on MUTE!

  • Do you have a call to action? Put it on the first story! If you wait till the end to ask them to schedule a tour, or call you, you may miss out on the golden opportunity.

Bonus: When you ask for feedback, listen to the feedback and adjust.

“If you want your customers to be loyal to you, you absolutely must be loyal to them.” - Sue B. Zimmerman.

Check out this article to learn a few essential how-to’s of Instagram stories: https://www.theverge.com/ad/16849680/how-to-use-instagram-stories-like-a-pro

DON’T FORGET: Sprout has 250+ IG Stories and templates for you to choose from!

Search: “STORY” to browse!

Check out some story templates below.

Need some more help with social media? Click on the banner below to read our Outreach Marketing Foundational Guide!