Daily Dose: A 3-Step Follow-Up (with Templates)

Time Investment: ⏰-⏰⏰

Money Investment: FREE!-$

Follow-up is so critical. Check out some of the latest stats shared at the AIM conference by our friends at Zillow.

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We know follow-up is critical, but how do we do it amidst the chaos? We’ve got you covered with our 3-step formula below.


  1. Email: (Right after they leave)

  • Use the email banner below (or Search: THANKS FOR TOURING, Format: Banner Graphic) to spice up your email and copy paste the mad lib below to bring it all together.

Hi there, _____ (prospect name)!

It was such a pleasure to meet you and get to show you around the community today. I know deciding on a new place to call home is a BIG decision. We want to share with you how a few of our longtime residents feel about our community.

[Insert testimonials here]

We have a ton of fun at _________________ Apartments. Click here to check out some pictures from our latest events. [Link to a Facebook album or pictures on your website.]

We’d love to have you be part of the community. Feel free to reach out with any questions and I’ll be in touch soon.

Talk soon,

________ (Name).

2. Phone Call: (2-4 days after tour)

Hi there, _____ (prospect name)! It’s ______________ from __________ Apartments. I gave you a tour of our community and you seemed to especially love _________________ (insert something personal that they liked). I just wanted to check in with you and answer any questions that may have come up in the last few days.

NOTE: If they say they don’t have any questions, you can continue to engage by asking the right questions. Example: Did you have the opportunity to tour any other apartment communities?

This helps you know who your competition is.

If possible, invite them out to tour again with their family OR invite them to your next resident event.

3. A Follow-Up Mailout: (4-6 days after tour)

How do you stand out from the competition? Send a little gift to say thank you for touring! You can’t really go wrong with cotton candy ;) Grab the flyer below and staple it to the cotton candy bag. Send it in a flat rate envelope ($6.95) for a memorable follow-up.

Or Search: THANKS FOR TOURING to browse more designs

Having a hard time with follow-ups? Fear not! Click on the banner below to read our Follow-Ups Foundational Guide!