Your Marketing Collateral Could Be Costing You Leases. Fix it here.
Daily Dose - Audit Your Marketing Collateral
Time Investment: ⏰⏰
Money Investment: 💲💲💲
Is it time for a facelift? Not for you, beautiful! We are taking about your marketing collateral. It’s easy for our collateral to get outdated without us noticing.
So take a few minutes today and put your marketing collateral to the test.
Do it now in a few simple steps…
Gather every print piece that you use to market your community and lay it out on your desk in front of you.
Here are a few key pieces that you don’t want to overlook:
Brochures and Folders
Ask yourself these questions:
What kind of condition are they in? Have they been photocopied one too many times?
Does the overall look accurately represent your community? Is it dated?
Is there any information that is no longer accurate?
Does the wording make sense?
Does the branding match your overall branding?
Does everyone in your office have their own business card?
Go the extra mile
Ask yourself, “If I was a prospect, would this marketing piece make me want to choose this community?”
Is the call-to-action clear?
Ask a friend or a spouse to look at your marketing materials. Sometimes outside feedback gives us a new perspective.