Audit Your Marketing Collateral for the New Year

Your Marketing Collateral Could Be Costing You Leases. Fix it here.


Daily Dose - Audit Your Marketing Collateral

Time Investment: ⏰⏰

Money Investment: 💲💲💲

Is it time for a facelift? Not for you, beautiful! We are taking about your marketing collateral. It’s easy for our collateral to get outdated without us noticing.

So take a few minutes today and put your marketing collateral to the test.

Do it now in a few simple steps…

  1. Gather every print piece that you use to market your community and lay it out on your desk in front of you.

    Here are a few key pieces that you don’t want to overlook:

    • Brochures and Folders

    • Sales Sheets

    • Floor Plans

    • Business Cards

    • Post Cards

    • Rack Cards

    • Bandit Signs

  2. Ask yourself these questions:

    • What kind of condition are they in? Have they been photocopied one too many times?

    • Does the overall look accurately represent your community? Is it dated?

    • Is there any information that is no longer accurate?

    • Does the wording make sense?

    • Does the branding match your overall branding?

    • Does everyone in your office have their own business card?

  3. Go the extra mile

    • Ask yourself, “If I was a prospect, would this marketing piece make me want to choose this community?”

    • Is the call-to-action clear?

    • Ask a friend or a spouse to look at your marketing materials. Sometimes outside feedback gives us a new perspective.

  4. Take action

    • If everything is still current and accurate, congrats! You are good to go.

    • If things need improvement, the Sprout Team can help.

    • Check out our Creative Services page! Members get discounted design prices.

    • Set up a time to chat about your project by filling out this form HERE.